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From last-click to customer journey attribution, across devices and channels
A soccer game is not about that one last goal before the final whistle, a marriage does not happen because of that one last date before the wedding, and you didn’t land your dream job as a digital marketing hero just because of that one previous job. What’s true in many areas of life holds true in online marketing, too: a sale does not happen just because of the last click before conversion....
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