The One Thing Marketers Need to Know about Data Privacy Legislation

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Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity. With only months to go before the California Consumer Privacy Act’s requirements go into effect on January 1, 2020, marketers are understandably laser-focused on compliance. The potential for hefty fines (with, yikes, no ceiling) looms large—and quite frankly, we’re all still scarred....

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