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Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – MARKETers need to anticipate where the MARKET is going and lead their companies to innovate. It’s even more important right now because of new technologies becoming available, plus a generational shift as the Boomer generation slowly becomes a smaller percentage of the....
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