1. Data Analytics
  2. 2 views

Big data is now an integral part of most marketing executives’ vocabulary. After realizing the advantages data can provide, forward- thinking marketers are embracing big data and quickly incorporating its use into their strategies. This shift towards big data is rapidly evolving our industry from traditional marketing to a more advanced world of data-driven marketing.  In this new world of data-driven marketing, data should be looked at as a means to enhance and improve....

Recent Content