A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer journey.  Now Marketing owns a quota to bring the right prospects in the door and deliver sales-ready leads that are more likely to convert. With this new reality of Modern Marketing, marketers are looking at how to measure their business....

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