Have you heard the news? This year will be the year of mobile!
We have been hearing this phrase uttered every year for at least the last five years and yet, somehow, we are still not prepared. We are barely scratching the surface of what is possible with mobile and are expecting big things, which are not going to happen by themselves.
We are aware of the consumers’ love affair with their mobile devices. According to Pew Research Center:
64% of American adults now own....