Part 2: Understand Me
In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations: Understanding. It’s one thing to be recognized, but it’s quite another to be understood. It’s this deeper understanding that becomes a foundational piece of customer retention. Until a company understands its customers, it can’t truly have an idea of what they want....