Constellation Research recently released a report on The State of Marketing in 2015. In the report Dr. Natalie Petouhoff discusses why customer experiences is currently a top priority for marketing executives. As she states: “2015 is the year of customer choice. Thus all companies will focus on delivering ubiquitous customer experiences at all levels. In this coming reality, customer experience presents itself as the leading business objective ahead of product and service. When....

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