Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.
In today’s world, data has become a critical component of our professional and personal daily lives. It helps us decide where to buy a home, what advice we give our children, and what location to visit on vacation. For marketers, data helps us decide which audience to target, what message to send, and what offer to provide. There’s ample data out there to help us make these important....