Aimee Munsell, Director of Smarter Marketing for IBM, works primarily with CMOs as they and their companies adapt marketing strategies in a digital world. CMOs see very clearly what’s happening and how brand strategies now converge around the connected and empowered customer with a massive drive toward data driven marketing.
But there are millions of marketers who might not be competitive in this environment due to a lack of empirical knowledge or statistical wherewithal. Munsell....