Almost 20 years ago, the top global brands were companies such as Nokia, Marlboro, and AT&T. From 2000 to 2008, the list began to shift with the inclusion of Google. After 2008, other disruptors such as Apple, Facebook, and Amazon rocketed into the top 15, and today they remain in the top five (along with Microsoft). How did these companies achieve such enormous growth? In part, with distributed sales models. Channel partner support used to be defined by....

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