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This post was originally published in June 2019 and was updated in April 2021 with additional data points, updated survey results, and new information.
These days, you don’t order takeout, book a hotel, or buy a product without reading a few reviews first. In fact, 91% of our 2021 survey respondents say they read at least one review before making a purchase decision on a product, business, or service.
Marketers know that online research plays a large role in the modern consumer....
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