Some of you might remember that last year, in partnership with the Purpose Disruptors, Iris launched a project called 'Create and Strike'. Our aim was to bring the climate crisis to the forefront of our industry conversations. Since then, we've been working internally and with the Advertising Association on how the industry can urgently reduce its impact.
Then Covid-19 hit, which prompted us to look at how we could evolve 'Create and Strike' for a new....