The Future of Mobile: Welcoming the Next Era of Engagement

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Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real-time relevance. From geolocation services to augmented reality, many mobile features are heightening consumer engagement, ushering in a new era of connectivity. Here are a few innovative ways brands are leveraging mobile to strengthen brand-consumer relations.   Location, location....

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