The Future of Identity Is Persistence and Portability

  1. Data Analytics
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Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process. To optimize this process, marketers must think holistically about all of their customer data collection and application needs. The process must recognize that the customer journey can move rapidly across devices and channels. It must account for the growing array of connected devices used by today’s always-on consumers, such as smartphones, smart TVs, in-car screens, in-store beacons, check....

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