What’s the difference between a taxi and an Uber?
On a lot of levels, they’re the same. A car. A driver. A passenger wanting to go somewhere. Yet riding in each one is an entirely different experience. Why is that?
It boils down to a key fact: Uber drivers are held accountable for the experiences they provide to customers. And Uber is able to do this by building customer feedback into how it manages its drivers and ensures quality.
Contrast this with a traditional taxi company....