Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion by 2019, according to Radicati. To help you ramp up your email marketing strategies, we’ve put together a checklist of some of the top items to consider to ensure your email....

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