The Economics and Exponential Effects of Customer Churn

Customer churn will erode a customer base and diminish profits.  Companies routinely take steps to understand and combat customer defection to minimize its effect, but do companies accurately value the impact of a retained customer for the business?     Customer retention valuations should be forward thinking, not backwards looking, with churn considered lost potential revenue.  Revenue lost to customer churn should be pursued as vigorously as revenue generated by....

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