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Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts, unsatisfied respondents, and lower engagement rates over time.
In this article, we’ll cover the four common errors that market researchers make when it comes to survey incentives and what you can do to avoid them.
1. Taking a One-Size-Fits-All Approach