The Digitization of Everything – Its Impact on the CMO/CIO Relationship

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary things: Increasing the speed and access for everyone to find and interact with relevant people, information, and products/services. Creating a fast-paced, never-ending game of....

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