Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do we as marketers have any real influence over it?  Cheetah Digital EVP of global marketing, Judd Marcello, thinks not. In his mind, saying that marketers have more influence over the buying journey than customers do themselves is downright inaccurate — especially in an era where....

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