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CPG brands are finally embracing e-commerce, but there are still hurdles ahead.
CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025, 10% of global fast moving consumer goods (FMCG) sales will be via digital channels, with US online grocery sales reaching 20%. Even large, traditional CPG companies from P&G to PepsiCo are revising their business models to stay ahead of the ever-changing consumer....
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