The Cruise Comeback: Re-framing the Value Proposition of Cruise Travel Once Again

  1. 34 views

The demand for cruise travel is regaining momentum as passengers plan to set sail after two-years. As the surge in cruise bookings continues, what is the key priority among consumers as they plan a trip? Value for money. In his recent column in The Wise Marketer, arrivia’s Chief Marketing Officer, Jeff Zotara shares insights into what’s driving cruise travel today and how value for money and the ability to redeem miles or points is affecting consumers&rsquo....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing