The CPRA and Targeted Advertising

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Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in November 2020 to amend and expand the CCPA by passing the California Privacy Rights Act (the “CPRA”). You may have finally got to the point of understanding the intricacies and ambiguities of the somewhat rushed CCPA, but now you will need to learn and comply with a whole new set of....

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