The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale. There’s not a marketer on earth who doesn’t want to know their customers better. If you could hear directly from current and prospective customers what they care about and use those insights to deliver a better, more relevant, more personalized brand experience—who would say no to that....

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