The Challenge of Listening and Creating True Brand Loyalty

When I sat down to talk to Mike Mansbach, CEO of customer engagement and insights platform Punchtab, one thing became very clear: The two of us were trying to understand the new marketing paradigm and provide value for Punchtab’s customers, as well. Mansbach is passionately focused on building an end-to-end platform that helps brands better manage consumer relationships. He’s been CEO of the company for only little over four and a half months, and since he isn’t a loyalty....

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