The case for modernizing the customer experience now

Community banks have long been entrenched in the populations they serve, and as a result have one of the richest histories in financial services. But the experience of banking has changed significantly over the past few years. Not so long ago, banking was an in-person, face-to-face experience that revolved around the physical branch. Today, most customers prefer to bank remotely, through websites and mobile apps. Many banks have invested in digital transformation and see it as important....

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