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Lenati’s own Martin Mehalchin, Paul Conder and Brian Clark recently had the opportunity to contribute to a Forrester B2B Customer Experience Report, How B2B Companies Make The Case For Customer Experience, published by Forrester Analysts Deanna Laufer and Maxie Schmidt-Subramanian. In the article, Laufer and Schmidt-Subramanian discuss successful business cases from B2B Customer Experience executives for investing in Customer Experience (CX) programs.
One of the key take-aways from....
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