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In the last few years, the event industry has witnessed the rise and coordination of social media and mobile apps. As planners and attendees have learned to both download the designated event app and also connect on social media networks, greater engagement has occurred. At the same time, great confusion has occurred. From figuring out which social media platforms are being used, to what the event hashtag is, it has been the job of the planner to effectively communicate, well, how to....
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