The Balance Between Acquisition and Retention

Growing and maintaining a successful loyalty program requires a strategic acquisition and retention framework that brings in quality members and keeps them actively engaged over time. Many loyalty marketers focus their valuable time and money on acquisition. Get new members. Drive signups. Push the program. And building a member base is undoubtedly important. But what happens when successful acquisition efforts are negated by member drop-off? Acquisition efforts can and often are....

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