There’s been lots of talk recently about defining the new omnichannel experience. Perhaps the best way to explain it is to provide a real-life example of what it’s not.
My cable company called me over the holidays, offering an exciting new promotion – “Get two premium channels for $2.00 a month.” Although we watch very little TV, I thought it would be nice to have a couple of extra movie channels for the holidays. Before I agreed to the offer, I....