1. Social Media
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The very idea of social media as a networking tool has gone from foreign to essential; we simply cannot compete without strong social media efforts. Its interesting to me that as progressive as we Loyalty Marketers seem to be in the worlds of data and strategy, how unaware so many of us still are in the world of tech.  That said – maybe a few posts on the topic are in order. In the growing world of omnichannel retail, a new term has arisen for the targeted, hyper-connected consumer: the....

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