Premium loyalty isn’t a new concept. People have been paying to be members of Amazon Prime since 2005. But as consumers gain more access to more information and more choices on where to spend their dollars, premium loyalty programs have been on the rise. More major retailers are launching their own programs with great success. With brands like RH, Lululemon, Overstock, and CVS Health offering premium loyalty programs to their customers, many more retailers are taking notice....

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