These premium loyalty stats may come as a surprise, but this recent trend isn’t a new concept. People have been paying to be members of Amazon Prime since 2005. And they’ve loved the special benefits that come with membership. Although Amazon started the trend, premium loyalty programs have been on the rise. More major retailers are launching their own programs with great success. With brands like RH, Lululemon, Overstock, and CVS Health offering premium loyalty....

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