Tracking your loyalty program KPIs and optimizing your program over time to keep it fresh and relevant is crucial to its long-term success. After all, launching a loyalty program is a huge feat in itself, but you can’t stop there. That’s just the beginning. For example, how often is it being used? What benefits are members using most and how often? Are your members actually engaging with your brand more? These nine loyalty program KPIs will help you keep a....

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