Please enter your username or the email address associated with the account so we can help you reset your password.
Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep customers coming back. Many brands chose to innovate and invest in the customer experience to secure their share of consumers’ wallets and hearts.
Here are some of the most innovative brand loyalty initiatives of this year.
1. Macy’s embraces digitization and shifts to multi tender....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here