The 5 Most Important Ways to Use Customer Data When Planning Your Loyalty Program

Data is the key to building a loyalty program that will create true value and resonate with your customers. A loyalty program is a great asset for brands because it gives them tons of valuable customer data that can be leveraged in the future to personalize communications. But customer data is equally important to use when planning your loyalty program because it dictates the specifications for success. To truly impact your customers, plan a loyalty program around data collected to....

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