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Mobile advertising is coming of age—at last. This year, it led the rise in total U.S. ad spending, with brands and publishers shelling out 83 percent more on smartphones and tablets than they did in 2013, according to eMarketer. That’s an increase of $8.4 billion.
With the average consumer now spending nearly three hours per day on a smartphone, marketers have discovered that the best place to engage consumers is via mobile.
Given the uptick in mobile ad spending, one would....
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