Building your Black Friday Marketing Strategy Black Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone. But as every brand goes all out with massive markdowns, making your site stick out can be tricky. And if you do attract relevant shoppers over BFCM, how can you ensure they’ll stick around and become loyal customers? Creating an impactful, clever Black Friday....

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