This content was originally published on the Loyalty Innovators Community. Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay are programs that span across an entire organization, that are a revenue driver for the brand. As you modernize your loyalty program, it’s necessary to know which data points to track so you understand the impact your program is having....

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