Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM at scale in the enterprise, but a number of commonalities and shared concerns became obvious throughout the conversation. Sales Alignment: There was no hesitation among any of the attendees when it came to the biggest issue to resolve: alignment with sales. Account-based marketing can, to....

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