Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM at scale in the enterprise, but a number of commonalities and shared concerns became obvious throughout the conversation. Sales Alignment: There was no hesitation among any of the attendees when it came to the biggest issue to resolve: alignment with sales. Account-based marketing can, to....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content