There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl: How will we connect with our customers if we can’t track them across touchpoints and platforms? How will we talk to them in meaningful and relevant ways? How will we increase sales without cookie tracking and retargeting? There is an inherent disconnect in talking about personalization, relevance, and emotional connection all the while &ldquo....

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