Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your company in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would. And yet, so many marketers are failing to take these hyper-personalized opportunities and leaving money on the table by missing....

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