Telco Loyalty Landscape – Current Global Perspective

Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means to an end, and often only interact with the brands when they pay bills or have an issue that needs resolution. The UK and US have similar programs, where spend unlocks partnership rewards or brand benefits, such as additional data or bill credit.  Some have started moving into....

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