Target’s Black Friday playbook: Promotion tactics & takeaways

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Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the challenge is clear: how can retailers satisfy demand without sacrificing margins? Target stands out as an excellent example. The retailer’s 2023 holiday season strategy showcased a masterful approach to Black Friday and Cyber Monday, providing valuable lessons for other companies. Let....

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