Tapping Into Cruise Demand and Competitive Pricing to Drive Loyalty

You can’t beat the value of cruise travel, especially right now. Coming off two-and-a-half years of shutdowns and restrictions due to COVID-19, cruise lines are making it very difficult for consumers to say no to a vacation at sea. According to cruise deal aggregator Cruise Sheet, the average cruise fare was down 17% in June and July 2022 compared to 2019. That’s significant when you consider that during this same period, airlines, car rental agencies and hotels have raised their....

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