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Combining loyalty programs with payment methods is not a new concept. (Think private label credit cards, co-branded credit cards). However, over the last 24 months we have seen an evolution in how these two important retailing components work together with the introduction of mobile wallets. At Citi Retail Services, not only are we identifying ways to take advantage of these changes as a financial services company, we’re also helping our retailer partners navigate the changing....
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