This is the third in a series of blog posts highlighting what we are seeing as the current and emerging trends in workforce recognition as we enter 2015.

In previous posts, I highlighted five key outlook predictions for the future of workforce recognition. Today, I’m going to discuss how the user experience (UX) is transforming and why, directionally, a curated content approach is next on the horizon for EPOs (Enterprise Program Operating platforms).

As reward and recognition platforms mature, there has been a movement to improve the overall user experience. For the most part, UX designers have focused on the need to synthesize, reduce, minimize and simplify. This is often achieved by limiting the number of choices available to users, reducing the amount of content or copy, synthesizing the navigation, and streamlining workflows. These are worthy goals, but the next generation of platforms will go further in enabling a highly personalized, curated experience.

Curation implies a purposeful selection and pairing of content in order to provide enhanced meaning. Curated design enables individual experiences of programs, processes and communication tools that, in turn, heighten user engagement. Platforms are moving beyond news and activity feeds to support highly individualized experiences that promote feedback, sharing and re-use of content. Next-generation curated design creates those experiences that serve up content in the most meaningful way for each individual user and ensures opportunities for appreciation are easily accessible as part of key workflows related to business processes.

The three primary ways this will occur include:

  1. Personal Profile – Users will complete profiles that include selecting their own preferences – from the way they like to be recognized, how they want to be communicated with, and personalized wish lists for what motivates them to personal performance goals they want to achieve. These personal profile preferences will define their interactions, rewards, communications and information.
  2. Programs – Users will see those programs they are enrolled in or able to opt-into at their discretion. Program “charms” will give them access to learn more about rules, news, key dates and events.
  3. Community – Charms and tiles will be able to provide visibility into a user-defined community. A community is key to socializing great work – showing and sharing achievements, appreciation and recognition across a personal network of coworkers and leaders. These “communities of positivity” will promote participation and member engagement, as well as serve as a culture emersion experience – especially for the increasingly virtual workforce.

The static reward and recognition sites of yesterday have almost been completely replaced by those with a more simplified social framework. But the next-generation experience will take the concept of YOU more strongly into account by offering a highly individualized experience across the personal profile and preferences for programs to share with the community. Motivation and recognition are intensely personal…shouldn’t your EPO experience be, too?

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