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T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs, T-Mobile is thinking outside the box in order to connect with their customers and drive behavioral and emotional loyalty. Lenati's Clay Walton-House, Sr. Manager, and Marc Steiner, Principal, along with Gayle Bock, T-Mobile’s Director of Loyalty Marketing, will be presenting The....
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