Sustainable Partnerships Boost Loyalty

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is, embracing sustainable practices—is an ever-growing core value. In fact, 78% of U.S. consumers say they value a sustainable lifestyle. As companies strive to meet these customer expectations, many also increasingly recognize their responsibility for counteracting climate change. Strategic....

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